WhatsApp Business Platforms have an opt-in feature that allows business API accounts to only converse with contacts who have opted to interact with the business. WhatsApp Business Accounts also go through mandatory authentication, allowing them a green tick and the customers to feel comfortable and secure. WhatsApp has an end-to-end encryption policy that keeps chats completely secure and allows businesses and their customers to exchange sensitive data and make important transactions on WhatsApp itself.
This means 98 out of every 100 messages sent are read by users, making WhatsApp Business a highly effective platform for practising WhatsApp marketing, sales and customer support. WhatsApp has the highest open rate of 98%, compared to email and SMS, with an open rate of only 21.33%. This makes it the best channel to connect with users all over and perform conversational commerce and marketing in comparison to any other messaging app. WhatsApp is available in about 180 countries, with its highest users in India, Brazil, Argentina, South Africa, Malaysia, Colombia, Kenya and many more countries. WhatsApp is currently one of the most popular messaging apps worldwide, with over 2.2 billion people actively using the platform. Here is how having a WhatsApp Business Account is extremely beneficial for your business. Having a WhatsApp Business Account gives you an upper hand with WhatsApp marketing. What are the benefits of WhatsApp Business Account? The WhatsApp Business Platforms also allow you to automate your WhatsApp Business Account using WhatsApp Chatbots. You can get an official business account using WhatsApp Business API or a WhatsApp Cloud API platform.
#WHATSAPP BUSINESS USE VERIFICATION#
Once an account completes the business verification process, it becomes an Official Business Account. WhatsApp needs to verify the authenticity of every account using the WhatsApp Business Platform. You can also add your business's website, address, hours and other descriptions in the business info section to give your customers a better sense of your brand.
With a Business Account, customers can only view the business phone number with the display name only available in smaller text in the business profile info or display icon. There are 2 types of WhatsApp Business Accounts:Īny account using the WhatsApp Business app or either WhatsApp Business Platform would be considered a Business Account. What are the types of WhatsApp Business Accounts? What is a WhatsApp Business Account?Ī WhatsApp Business Account (WABA) is a WhatsApp account that lets your business use the WhatsApp Business Platform and interact directly with your customers. And yet there are businesses that are contemplating the importance of WhatsApp Marketing.Īs your favourite WhatsApp automation specialists, we wanted to help clear your confusion once and for all.īelow are some ways WhatsApp Business will help you stay ahead of the competition.īut first, let us refresh your basics. As time passed, Facebook expanded the platform to WhatsApp Business to support these businesses and then further launched its API version, which inevitably turned WhatsApp into one of the most popular conversational commerce channels ever.
With its end-to-end encryption policy and more than 2 billion active users, WhatsApp eventually became a hub for small businesses to attract and interact with customers.
WhatsApp has been a globally sensational messaging channel for over a decade now.
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